Tooze IT Limited for graphic design, website design and SEO in Seaton

We deliver Web Solutions to

generate YOU more Business!

Tooze IT is a web design company with a difference – because it actually builds websites that not only work but also deliver tremendous value.

Whether you have a start-up or a multi-million pound turnover company, Tooze IT can deliver a website solution to:

1. Suit your requirements
2. Fit your budget
3. Most importantly, generate you more business!

Services range from a fully content managed starter package, to bespoke designs, full e-commerce, and business to business solutions, supported by proven search engine optimisation techniques and managed pay-per-click campaigns.

Tooze IT also offers comprehensive website hosting and email management, whilst its team of experienced designers and programmers make use of the latest cutting edge technology and web-based media, to give your website the look, feel, and functionality you can only dream about.

Tooze IT is different because it pro-actively listens to what its customers want – and then delivers strategic solutions that work.

By Chris Crum of the WebProNews team

Google does not use the “keywords” meta tag in its web search ranking. Google’s Matt Cutts explains this in a Webmaster Central Blog video. This is not breaking news, by any means, but there are a lot of people out there that still put a lot of stock into this.

In fact, Cutts mentions that people have sued each other for meta tag keyword theft, when really this is just a waste of everybody’s time, because they don’t even play a role in the ranking of sites on Google.

“About a decade ago, search engines judged pages only on the content of web pages, not any so-called “off-page” factors such as the links pointing to a web page,” says Cutts. “In those days, keyword meta tags quickly became an area where someone could stuff often-irrelevant keywords without typical visitors ever seeing those keywords. Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag.”

Just because Google ignores the “keywords” meta tag, that doesn’t mean it ignores all meta tags. In fact, there are several that the search engine definitely uses. For one, Google sometimes uses the “description” meta tag as the text for search results snippets. But even then, the “description” meta tag isn’t used to influence ranking.

Google does note that its enterprise Search Appliance has the ability to match meta tags, but this is of course separate from Google web search.

As I have said before, these videos and other tips Google frequently gives out are worth paying attention to for any webmaster looking to rank well. Whether they’re talking about duplicate content, meta tags, or paid links, they’re all aimed at telling webmasters how it is, and clarifying any misconceptions to the contrary. Whether you agree with Google’s methods in all cases or not, the tips are for your benefit.

Like it or not, Google controls what people find on the web when they search. The company’s huge market share is just something that is. There is always the possibility that could change in the future, but at this point, it looks like webmasters are not going to be able to ignore Google for a long time, if they hope to be found on the web by searchers.

We realize (and Google surely does too) that many well-seasoned marketers already know that Google ignores the “keywords” meta tag, but webmasters are born everyday, and not all of them have been so heavily seasoned to this point, and that’s why Google puts this information out there. There is always misinformation (particularly when it comes to search), and sometimes the record just has to be set straight. Who better to do that than Google itself?

The National Pages agree, unfortunately it still seeems to be (wrongly) believed by some webmasters that the “keywords” meta tag does play a role in the Search Engine Ranking Position (SERP) of a website. This is NOT the case.

Matt Cutts from Google has helped clarify things by making a clear statement – Google ignores the “keywords” meta tag. This hopefully means that SEO or Search Engine Optimisation services offered will now be more readily understood by companies and will reduce the risk of your company being mis-informed or even mis-sold.